Introduction
Seareach® is a security printing company, proud of the high quality security labels and asset labels we manufacture. We explore the reasons why buying cheap labels can be detrimental to your business, compromising tamper evidence, asset control and brand reputation.
When it comes to security labelling, businesses often face the temptation to opt for cheap security labels in an attempt to cut costs. However, what may seem like a cost-saving measure at first can turn out to be a false economy in the long run.
Inferior Quality and Durability
Cheap labels are typically produced using low-quality materials and printing processes, compromising their tamper evident properties, durability and longevity. These labels are more prone to peeling without showing tampering had occurred, fading, smudging or peeling off the item itself over time which can lead to theft, un-authorised access and tampering. Such issues reflect poorly on the product and the brand, conveying a lack of professionalism and attention to detail. In contrast, investing in high-quality security labels ensure that your items maintain their visual appeal, show tampering or unauthorised removal and good legibility, even in demanding conditions.
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Limited Design and Customisation Options
Cheap labels often come with limited design options, restricting your ability to create visually appealing stickers that align with your brand identity. Custom labels play a vital role in standing out from competitors and establishing a strong brand presence. With cheap labels, you may be limited to generic templates or limited colour choices making it challenging to create a unique design. In contrast, investing in quality labels offers a wide range of design possibilities, including custom shapes, colours, holograms, gloss and matt finishes and specialty materials, allowing you to create labels that contain security features whilst looking very attractive.
Compromised Brand Image and Customer Perception
Labels are an essential aspect of protecting your assets, serving as the face of your product and communicating quality and value. Cheap asset labels with their inferior print quality, poor adhesion and unprofessional appearance can have a detrimental impact on your brand image. People may associate low-quality labels with a low-quality product, leading to a loss of trust. In contrast, investing in high-quality labels conveys a sense of professionalism, reliability and attention to detail, bolstering your image and fostering positive perception. Consistency in quality across your labelling materials enhances tamper evidence, brand recognition and builds a sense of trust for your end users.
Risk of Non-Compliance and Legal Issues
Certain industries such as government, military, pharmaceuticals and chemicals have stringent labelling regulations to ensure accurate asset information. Cheap asset tags may not meet these compliance standards, putting your organisation at risk of loss, legal issues, penalties and damaged reputation. For instance missing information on expensive IT equipment can lead to loss or theft of these items that may contain sensitive information. Investing in high quality security labels that comply with industry standards and regulations helps ensure legal compliance, mitigate risks and demonstrate your commitment to regulatory requirements.
Cost of re-labelling and re-auditing your assets
Opting for cheap labels may seem like a cost-saving measure initially, but it can lead to additional expenses in the long term. If the quality of the labels is sub-par or they fail to adhere properly, you may need to invest in re-labelling your company assets, which incurs extra costs in terms of materials, labour and potential production downtime. By investing in high quality asset labels from the beginning, you minimise the risk of re-labelling costs and provide a consistent professional appearance that aligns with your organisations long-term vision.
Summary
While the allure of cheap security labels may be tempting, it’s important to consider the long-term implications. Buying cheap asset labels can compromise audit accuracy, damage brand reputation and hinder accurate inventory information. By investing in high-quality security labels you ensure durability, customisation options, a positive brand image, legal compliance and avoid the costs associated with re-labelling. Remember, labels are not just a means of identification; they represent your brand and can impact the overall accuracy of assets within your organisation.
