Many of our customers ask us what information they should include when designing asset register stickers, so we thought we’d write a quick post outlining the most common features. A well-designed asset sticker should provide clear identification, assist with tracking and help prevent loss, tampering, or theft. Below are guidelines to consider when creating an effective asset register label.
The top section of the sticker often includes a phrase such as “Property of [Organisation Name]” to make it clear who owns the asset, or “Serviced by [Company Name]” for items that require regular maintenance or calibration. This wording instantly conveys whether an item belongs to an organisation or is part of a managed service.
A legible and prominent company name reinforces ownership and ensures assets can be returned if lost. If space is limited, abbreviations or initials may be used but they should remain recognisable. The only exception to this case is where the device may be owned by a government or confidential corporate company, where the identification of the asset may make it a target. In this instance, an unconnected telephone number and basic asset number may be the best option.
A barcode, QR code, or unique sequential number is essential for inventory management, tracking assets in a register, audits and reconciliations and ensuring assets are correctly accounted for. It also allows efficient scanning with barcode readers or mobile apps. For maximum readability, it’s best to use high-contrast printing to ensure the barcode scans correctly under various lighting conditions.
If an asset is misplaced, having return details increases the chances of recovery. This could include a postcode or address for the main office, a website URL linking to an asset return page, or a telephone number for reporting lost property. For high-value or sensitive assets, this can also act as a deterrent to unauthorised removal.
Adding a company logo, motif, crest, or unique design helps strengthen brand recognition, provide an immediate visual identifier of ownership and prevent unauthorised label replication, especially when using security print features. Where possible, contrasting the logo colour with the background enhances visibility and legibility.
Rather than worrying about formatting and layout, why not let Seareach design your asset register stickers for you? We offer this service free of charge to all potential customers. See the asset label page or contact form if you’re ready to start
Our in-house design team has created thousands of asset labels, ensuring they are fit for purpose, durable, and easy to scan. Simply tell us what details you need, and we’ll advise you on the best layout and generate a professional design suited to your requirements.
Checked and updated: 25 Feb 2025